What is Decentralized Finance and why does it matter?
Decentralized finance, also known as DeFi, is a rapidly growing movement that aims to create a more open, transparent, and accessible financial system. At its...
How to balance Demand Generation and Demand Capture?
Demand generation and demand capture are two important marketing strategies that can help businesses increase their sales and revenue. Demand generation refers to the activities...
Here’s how to focus on CRM improvement
Customer relationship management (CRM) is a vital aspect of any business looking to create and maintain strong relationships with its customers. A CRM system provides...
Various benefits and examples of Regulatory Technology
Regulatory technology, also known as RegTech, is a term used to describe a category of technology solutions that help businesses comply with regulations and manage...
BNPL apps that can help consumers who do not own credit cards
Buy Now Pay Later (BNPL) is a payment service that allows consumers to make purchases and pay for them in installments rather than paying the...
10 ways AI is quickly invading marketing platforms
Artificial Intelligence (AI) is rapidly changing the way we live and work, and the marketing industry is no exception. In recent years, AI has been...
10 tools everyone needs to make Content marketing easier
Content marketing has become an increasingly important aspect of modern digital marketing strategies. But what exactly is content marketing? Simply put, content marketing involves creating...
Experience the new digitalization of the Insurance sector with InsurTech
Insurtech is a term used to describe the use of technology to revolutionize the insurance industry. Insurtech companies use digital technologies, such as mobile apps,...
Top 10 Marketing automation tools helping marketers
Marketing automation is a crucial part of any successful digital marketing strategy. It helps businesses streamline their marketing efforts and reach their target audience more...