The myth of A/B testing in a digital world…and why it doesn’t work
A/B testing has long been considered the pinnacle of marketing analytics and the best way to maximize marketing budgets. In fact, 60% of businesses are...
Forecasting the unforecastable: less data, more knowledge
Traditional forecasting and planning — predicting the future 12 months using data from previous years – is well-established. However, it has proven difficult in 2020....
How to Prioritize Employee Wellness Without Losing Productivity?
We have now reached a tipping point when it is just impossible to prioritize job goals above one's physical, mental, and emotional well-being. The pandemic...