What is Decentralized Finance and why does it matter?
Decentralized finance, also known as DeFi, is a rapidly growing movement that aims to create a more open, transparent, and accessible financial system. At its...
How to balance Demand Generation and Demand Capture?
Demand generation and demand capture are two important marketing strategies that can help businesses increase their sales and revenue. Demand generation refers to the activities...
Here’s how to focus on CRM improvement
Customer relationship management (CRM) is a vital aspect of any business looking to create and maintain strong relationships with its customers. A CRM system provides...