Clients can now complete their application and receive approval in just a few days, rather than the weeks it used to take, thanks to a new automated system. TrueDialog, a leading company in enterprise-grade SMS texting solutions, has launched its Automated 10DLC Registration feature. This innovative solution significantly speeds up the previously manual process required for brands to send long-code text campaigns. With this feature, clients can comply with regulations in just a few days, a critical improvement as mobile carriers plan to start blocking unregistered traffic by the end of 2024.

According to Mobile Marketing Watch, SMS text messages boast a remarkable open rate of 98%. However, for these messages to be opened, they must first be successfully delivered. TCR, established in 2020 by the major U.S. mobile network operators, serves as an independent reputation authority. It acts as a centralized hub for collecting brand and campaign data, helping mobile carriers shield customers from SPAM text messages.

SPAM filters are utilised by mobile carriers in order to safeguard their customers against unsolicited or fraudulent messages. It is for this reason that registration with TCR is becoming an increasingly important step in order to guarantee that messages are delivered. Failure to register can result in carriers prohibiting businesses from sending or receiving text messages or making phone calls using unregistered numbers. Additionally, carriers may levy fines of up to ten dollars for each unregistered 10DLC text message that is sent.

Many companies have historically struggled with the manual registration procedure, which can take several weeks or even months to finish. This has been a significant obstacle for them. This difficulty is addressed by the Automated 10DLC Registration function of TrueDialog, which provides a process that is expedited. Clients are able to quickly register their campaigns by inputting vital company information, such as their Employer Identification Number (EIN), selecting usage scenarios from a drop-down menu, and supplying sample messages. This is accomplished using an interface that is simple to use. Additionally, TrueDialog’s professionals are available to provide assistance to customers throughout the registration process, both during the onboarding phase and after.

Navid Ashroff, CTO of TrueDialog, stated, “We have removed the complexity and time-consuming nature of traditional 10DLC registration. Our clients can now finish the application process in under ten minutes, with approval typically taking three to five days. This is a significant improvement over industry norms, allowing businesses to launch their SMS campaigns much faster while ensuring compliance.”

The Automated 10DLC Registration functionality was built based on substantial customer feedback and industry insights obtained since the debut of 10DLC two years ago. These insights were collected from customers and industry professionals. Not only does the platform facilitate the acceleration of the initial screening process by carriers, but it also enables the scalability of continuing campaigns without adding any markup to the services provided by carriers. By implementing this innovation, TrueDialog ensures that businesses are able to initiate their text messaging campaigns in a timely and effective manner, so ensuring that they remain in compliance with carrier laws and avoiding hefty fines.

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