fullthrottle.ai secures patent for SafeMatch

FullThrottle Technologies, LLC, a leader in privacy-first data solutions, has announced the issuance of a patent for its proprietary SafeMatch technology. This innovative method connects ad exposures to actions and outcomes using anonymous browser data while respecting user privacy. The patent, titled US 12,051,083 B2, protects the company’s advanced techniques in anonymous data processing, enabling precise household-level targeting and audience insights without compromising user privacy. This achievement marks a significant milestone in fullthrottle.ai’s ongoing commitment to building privacy-centric marketing tools for a future without cookies.

Safematch technology enables fullthrottle.ai to designate unique identifiers to anonymous browser sessions, analyse session data, and connect that data to subsequent user actions. This method processes anonymized session data, such as URLs visited, timestamps, and metadata, linking it to a household address. This enables marketers to connect their targeting strategies to measurable outcomes in a privacy-compliant way. SafeMatch provides marketers with valuable insights into the effectiveness of their campaigns, while still safeguarding user privacy.

Adding this patent to fullthrottle.ai’s growing portfolio of intellectual property is a significant step forward for the company. In the past, the company was granted a patent for a system that uses cookieless technology to safely transform online audiences into audiences that are comparable to those found in traditional households. Furthermore, fullthrottle.ai is the owner of a patent-supporting technology that allows for the evaluation of the influence that video and audio have on the behaviour of households. This innovation has been further extended by the most recent patent, which determines the level of involvement that exists between a home and traditional commercial transactions. These patents, when taken as a whole, demonstrate fullthrottle.ai’s leadership in the provision of innovative marketing solutions that prioritise privacy and are powered by first-party data.

Amol Waishampayan, Chief Product Officer at fullthrottle.ai. mentioned that SafeMatch represents a major leap forward in privacy-first technology. This patent allows us to deliver highly targeted campaigns by analyzing which impressions drive business outcomes, all without infringing on user privacy. As the industry moves into a cookieless era, we’re thrilled to offer solutions that ensure marketers can continue targeting their audiences effectively and responsibly.

SafeMatch enhances first-party data strategies by allowing marketers to analyze anonymous user profiles and link audience data to outcomes. This technology enables businesses to build actionable insights on how users interact with their websites and campaigns, while fully complying with data protection regulations and respecting user privacy preferences.

fullthrottle.ai is a technology company that specializes in first-party data solutions, addressing the challenges posed by signal loss in the marketplace. Powered by patented technology, fullthrottle.ai’s platform enables agencies, media companies, brands, publishers, and AdTech partners to create and leverage their own data assets to more effectively identify prospects, measure campaign outcomes, and drive incremental value—all within one platform. fullthrottle.ai’s technology converts website visitors into addressable households and actionable, in-market leads, helping businesses utilize first-party data across the entire customer lifecycle, from exposure to attribution.

Trusted by over 6,000 businesses across the U.S., fullthrottle.ai empowers companies to turn data into real business results, offering an end-to-end marketing solution that maximizes the value of first-party data.