Mirriad and BENlabs launch dual pathway ad solution

Mirriad, a leader in virtual product placement (VPP), has announced an industry-first collaboration with BENlabs, an entertainment marketing company transforming the way brands and creators connect with audiences. This partnership combines story-driven, on-set product placement with cutting-edge virtual integrations, creating a dual-pathway approach that is set to revolutionize in-content advertising. By offering unmatched scalability, flexibility, and effectiveness, the collaboration represents a significant leap forward for advertisers looking to connect authentically with their audiences.

Together, Mirriad and BENlabs provide an integrated solution that enables seamless brand placements across streaming platforms, television, films, music videos, and influencer content. This innovation caters to the growing demand for content-centric strategies that go beyond traditional advertisements. By blending virtual and physical product placements, brands can now resonate more deeply with audiences while benefiting from broader scalability and precision targeting.

This groundbreaking partnership leverages the combined strengths of both companies, incorporating virtual product placement, on-set product integration, influencer marketing, and content-driven storytelling. Mirriad and BENlabs will also tap into their extensive industry networks, including relationships with producers, broadcasters, streaming platforms, advertisers, and agencies. This unified effort aims to create a seamless and effective ecosystem that drives impactful advertising outcomes.

Through this collaboration, advertisers gain access to a revolutionary approach to in-content advertising. By integrating storytelling with advanced technology, the partnership delivers measurable results and addresses the evolving needs of modern brands. Key features of the collaboration include:

The collaboration between BENlabs and Mirriad offers unmatched flexibility by combining BENlabs’ expertise in on-set product placement with Mirriad’s advanced virtual integrations, allowing brands to seamlessly embed themselves into globally distributed content. This dual-pathway approach enhances campaign effectiveness by integrating traditional and virtual product placements for a cohesive brand presence, while a unified tracking system provides comprehensive measurement, offering insights into brand lift, ROI, and cultural relevance to ensure data-driven advertising success.

Stephan Beringer, CEO of Mirriad, emphasizes the transformative potential of the partnership, describing it as a significant step in addressing the growing trend of brands shifting their advertising strategies towards in-content solutions. By combining BENlabs’ specialized expertise with Mirriad’s advanced in-content capabilities, the collaboration aims to deliver a seamless, integrated partner ecosystem that enables brands to stand out and engage audiences more effectively.

Erin Schmidt, GM for Product Placement at BENlabs, echoes this sentiment, saying, “Our collaboration with Mirriad represents an exciting step forward in BENlabs’ mission to redefine how brands connect with audiences through entertainment. By combining our expertise in strategic integrations with Mirriad’s virtual product placement technology, we’re poised to deliver even more seamless, impactful brand moments that resonate with today’s viewers – wherever they are.”

This partnership paves the way for clients to unlock new advertising opportunities across premium productions, networks, and digital platforms. Additionally, the companies are working to establish a measurement framework that will enable advertisers to assess performance across traditional product placement, virtual product placement, and influencer marketing. By providing a comprehensive view of performance and ROI, this collaboration ensures advertisers can make data-driven decisions to optimize their strategies.

In a rapidly evolving entertainment landscape, the collaboration between Mirriad and BENlabs offers an innovative solution that redefines how brands connect with audiences, making in-content advertising more effective, scalable, and impactful than ever before.