DoubleVerify gen AI fuels surge in new Ad fraud schemes and variants
The DV Fraud Lab observed a surge of over 20% in new fraud schemes, with a nearly 60% rise in audio and video streaming fraud...
Anzu and Dentsu announce strategic global partnership
Dentsu has announced a global partnership with Anzu, one of the world’s leading in-game advertising platforms. This collaboration aims to provide Dentsu’s clients with a...
Picsart partners with Getty Images to introduce safe AI image generation
As a result of the Partnership, the platform's artificial intelligence capabilities will be expanded, and Text-to-Image will become free for commercial use in advertising and...
Yext is set to acquire Hearsay Systems
The acquisition will allow Yext to offer a unified digital marketing platform that will facilitate the customer journey from prospect to loyal customer. Yext, Inc.,...
Okendo enhances customer marketing platform with the introduction of Okendo Loyalty
Shopify brands are now able to maximise their lifetime value and engage their superfans thanks to a new solution. The customer marketing platform Okendo, which...
Zoho launches early access to unified CRM for all teams
By providing every team in any company with its own place, Zoho CRM for Everyone makes it possible for them to actively contribute to the...
Amplitude enhances Snowflake AI data cloud with product analytics
The new offering enables companies to uncover comprehensive customer insights without requiring any data to be removed from the AI Data Cloud. At the Snowflake...
Seedtag acquires Beachfront integrating premium CTV inventory
A leading global provider of contextual advertising fortifies its CTV offering in response to channel expansion. The global authority in contextual advertising, Seedtag, has announced...
AI-powered MR publishing platform Flam secures $4.5 million in pre-Series-A funding
Through the acquisition of $4.5 million, the pre-series A investment round for Flam, the leading mixed reality (MR) publishing platform, has successfully been completed. The...
Lenovo and Cisco announce strategic alliance to streamline AI innovation pathways
Intel and Lenovo recently made public their formation of a global strategic alliance. With the intent of accelerating the digital transformation of organisations of all...