Bitly Inc. expands app marketplace with new integrations

Bitly Inc., the world’s leading Connections Platform, has announced a significant expansion of its app marketplace by introducing new text-to-pay and text-to-buy integrations. Collaborations with Authvia, AudienceTap, and OneText bring Conversational Commerce to the forefront, enabling businesses to create seamless customer experiences through chat-based transactions. With Bitly’s custom short links and QR codes now integrated into these solutions, businesses can elevate their SMS messaging strategies, enhance engagement, and gain valuable insights into customer behavior.

Conversational Commerce is revolutionizing business-customer interactions by enabling seamless browsing, inquiries, and payments within chat conversations. This innovative approach leverages Bitly’s custom short links and QR codes, allowing businesses to personalize and enhance these interactions for greater efficiency and impact. The integration boosts engagement, fosters trust, and builds long-term customer loyalty by delivering meaningful and streamlined experiences.

Messaging has become a powerful channel for business-to-consumer communication, offering quick and direct interactions. With Bitly’s integration into text-to-pay solutions, businesses can further refine these experiences, making transactions smoother and more engaging. This collaboration empowers companies to strengthen customer relationships while simplifying complex workflows, ultimately driving both satisfaction and efficiency. By adopting Conversational Commerce, businesses can stay ahead in a competitive market, leveraging technology to create impactful connections and enhance their digital strategies.

For over a decade, Bitly has been expanding its Connections Platform, integrating with tools across categories like productivity, social media management, and automation. The launch into Conversational Commerce marks a pivotal step in Bitly’s evolution, offering users more ways to streamline workflows, innovate, and strengthen connections with their audiences.

Kelsey Stevenson, Bitly’s Chief Product and Technology Officer, emphasized the company’s focus on enhancing business efficiency and innovation. She stated that the partnership with Authvia, AudienceTap, and OneText demonstrates Bitly’s dedication to providing tools that strengthen customer relationships. By incorporating Conversational Commerce, the company aims to help users create impactful and seamless interactions that streamline transactions and boost engagement.

The new integrations allow Bitly customers to connect their accounts with Authvia, AudienceTap, and OneText through the Bitly App Marketplace. Once authenticated, all short links and QR codes generated for text-to-pay and text-to-buy experiences leverage Bitly’s customization and analytics features. This seamless integration ensures that businesses maintain consistent branding and benefit from the measurable insights offered by the Connections Platform.

These tools enable businesses to create personalized experiences while gathering data to optimize future campaigns. By combining conversational messaging with Bitly’s link management and QR code capabilities, companies can simplify complex workflows and accelerate customer conversions.

As messaging continues to dominate as a key communication channel, Bitly’s foray into Conversational Commerce positions the company as a leader in personalized, data-driven digital interactions. By partnering with innovative platforms like Authvia, AudienceTap, and OneText, Bitly provides businesses with the tools to stay ahead in a rapidly evolving landscape.

With these integrations now live in the Bitly App Marketplace, businesses of all sizes can harness the power of Conversational Commerce to create impactful, efficient, and customer-centric experiences. Whether driving engagement, simplifying payments, or gathering actionable insights, Bitly’s expanded offerings ensure businesses can connect with their audiences in meaningful new ways.