How does MarTech benefit SMEs?
Marketing technology, also known as Martech, is a collection of tools and software used by businesses to automate, streamline, and optimize marketing efforts. These tools...
CRM value chain: The three core processes
Customer Relationship Management (CRM) is a strategic approach used by businesses to manage and analyze interactions with current and potential customers. A CRM system enables...
What is an Identity Resolution Platform and does every organization need it?
In today's digital world, organizations are accumulating vast amounts of data from various sources, including customers, partners, and vendors. While this data can be a...
How can HR software support FinTech?
The financial technology (FinTech) industry is rapidly growing, with companies focused on developing innovative financial solutions that leverage technology to provide faster, more efficient, and...
What are content management systems and its basics?
In today's digital age, it's important to have an online presence for your business or brand. And in order to do that, you need a...
What are the responsibilities of a B2B field manager?
The role of a B2B field manager is critical in ensuring that a business-to-business (B2B) company achieves its sales goals and maintains strong relationships with...
Why should companies invest in a social media management tool?
Social media has become an integral part of our daily lives, and businesses are no exception. With more and more consumers turning to social media...
10 of the best Life Insurance companies to consider before buying
Life insurance is a vital investment to protect your family's financial future. With so many insurance companies in the market, it can be overwhelming to...
How does responsible marketing impact customer value and retention?
Responsible marketing refers to the ethical and sustainable practices that companies use to promote their products or services. It involves promoting products in a way...
How to balance Demand Generation and Demand Capture?
Demand generation and demand capture are two important marketing strategies that can help businesses increase their sales and revenue. Demand generation refers to the activities...