What are the 4 Ps of marketing? Should we update them for digital marketing?
The 4Ps model has gained popularity as one of the frameworks for marketing that is most frequently used by companies and academic institutions worldwide. It...
What are the common elements of viral content?
The term "viral" is overused, especially as a marketing strategy. However, there is a strategy for creating shareable content. There are numerous factors that can...
Blockchain in human resources: Amazing human resources business factors
Blockchain technology is best known for its role in securing cryptocurrency technology, which allows financial transactions to take place without the involvement of a bank...
What is B2B content syndication and why is it important?
Content syndication has become a significant component of contemporary growth marketing over the past few years. In actuality, it has always been so. Additionally, because...
Everything you need to know about rightsizing, layoffs, and its advantages
Nearly half of states are concerned about losing their jobs, so it's high time everyone understood what layoffs and rightsizing mean and why companies do...
Account-based marketing vs lead generation
Account-Based Marketing is a joint Sales and Marketing initiative that focuses on best-fit customer accounts rather than specific individuals. Marketing teams use their sales counterparts'...
Super apps in consumer banking – what role does open banking play?
Imagine having a single app that gives you access to your bank accounts, allows you to pay bills, borrow money, manage your insurance policies, keep...
Employee feedback is an important learning metric
Every initiative that organisations develop must be evaluated. That's not necessarily a bad thing. It is absolutely essential. However, organisations must ensure that they are...
What is a paid search strategy?
Paid search is a type of online advertising in which companies pay to have their websites displayed prominently on search engine results pages. These advertisements...
What is the best source of lead generation?
Given the number of variables at play, determining the best source of lead generation is no easy task. And, to be honest, with dozens of...