What are the 4 Ps of marketing? Should we update them for digital marketing?
The 4Ps model has gained popularity as one of the frameworks for marketing that is most frequently used by companies and academic institutions worldwide. It...
Tackling data privacy and digital marketing concerns
Consumers are growing more aware — and increasingly uneasy – about data collecting in their daily lives. In fact, you're probably one of those consumers...
The Top Digital Marketing Trends
Digital marketing is becoming more fascinating and difficult every year. Digital marketers must contend with new rules in social media, search, and personalization in addition...
What is Mobile marketing and why is it important?
One of the most important components of modern digital marketing is mobile marketing. By developing an application tailored for their field of business, multinational corporations...
Digital marketing becoming integral for businesses
The world is becoming more digital, and sectors and businesses are following suit. Technology and ingenuity have come a long way and are now a...
Understanding 7Ps of marketing with new approaches
Marketing is seen as an effective tool for attracting clients and establishing a positive brand image. Marketing's force and weight are unrivaled by any other...
Top B2B marketing trends that will blossom your business in ongoing business quarter
Adapt to the largest trends to start off strong this year With new beginnings, from individuals to companies, everyone is uncertain about this year. In...