What is Sales Engagement and its benefits?
Sales engagement is the process of interacting with prospects and consumers in a way that encourages them to make a purchase. This process employs a...
Why is marketing automation essential for your tech stack?
It is not surprising that marketing automation has become an indispensable instrument for businesses of all sizes. Utilizing marketing automation can assist businesses in streamlining...
What is Programmatic Advertising and its benefits?
Programmatic advertising is a digital advertising process that uses algorithms and data to buy and sell advertising space in real-time through automated systems. This technology...
Why should companies invest in a social media management tool?
Social media has become an integral part of our daily lives, and businesses are no exception. With more and more consumers turning to social media...
5 Mobile entertainment apps
The rise of mobile devices and the advancements in technology have significantly transformed the entertainment industry. With mobile entertainment apps, users can access a wide...
Organizations need to have a comprehensive technology strategy
The inclusion of technology in the conversation as businesses consider the economy and their strategies for remaining competitive in the market is only natural. Technology...
6 Marketing skills in the new decade | How to stay relevant
Marketers must upskill and cross-skill in order to drive business value and remain relevant. Being a specialist is no longer enough. Companies that are facing...
What are the common elements of viral content?
The term "viral" is overused, especially as a marketing strategy. However, there is a strategy for creating shareable content. There are numerous factors that can...
Why is organic social media important
The posting of content on social media networks solely through free, unsponsored ways is known as organic social media. Only followers or accounts that are...
What is a paid social campaign?
Paid social is essential for boosting social media visibility, and a paid social campaign is a continuing effort to attain a primary metric. They're made...