Next gen DMP launched by ArcSpan for first party publisher monetization
Leading provider of publisher audience monetization solutions reinvents legacy data management platform (DMP) technology by discovering the value of publisher first-party audience information with smarter...
Three methods to retain customers in a world full of data
Consumers expect relevant and personalized experiences. They want to feel understood by brands in every interaction across all touchpoints. In an increasingly competitive macroeconomic environment,...
What are the characteristics of Big Data?
Big Data refers to the massive quantity of structured and unstructured data generated by a variety of sources, such as social media, e-commerce, and IoT...
Robotics Process Automation: Benefits, challenges and where it can be applied
In today's fast-paced business environment, organizations are continuously looking for ways to improve their operational efficiency and productivity. Robotics process automation (RPA) is a technology...
What is Programmatic Advertising and its benefits?
Programmatic advertising is a digital advertising process that uses algorithms and data to buy and sell advertising space in real-time through automated systems. This technology...
How to secure your computer/laptop devices for remote work setup?
As remote work becomes more prevalent, it's important to ensure that your computer or laptop is secure to protect sensitive information and prevent cyber-attacks. Here...
How has SEO changed in the past decade?
Search Engine Optimization (SEO) is the practice of optimizing websites and their content to increase their visibility and ranking on search engine results pages. SEO...
Where do you see ID Verification going in the future?
Identity verification is an essential aspect of our modern world. It is the process of confirming a person's identity, whether online or in-person, and is...
What is Decentralized Finance and why does it matter?
Decentralized finance, also known as DeFi, is a rapidly growing movement that aims to create a more open, transparent, and accessible financial system. At its...
Here’s how to focus on CRM improvement
Customer relationship management (CRM) is a vital aspect of any business looking to create and maintain strong relationships with its customers. A CRM system provides...