Constant Contact acquires Txtify expands SMB growth tools

Constant Contact, a leading digital marketing and automation platform that has supported millions of small businesses and nonprofits worldwide, recently announced its acquisition of Txtify Technologies, a company specializing in mobile-first lead generation through custom microsites and surveys. This acquisition strengthens Constant Contact’s platform by introducing new tools aimed at helping small businesses (SMBs) grow their customer base and convert social media and digital engagement into meaningful customer relationships.

The use of Txtify’s technology will make it possible for small and medium-sized business (SMB) clients of Constant Contact to generate branded lead generation forms that are optimised for mobile devices in a matter of minutes, even if they have no prior experience with coding or web development. Small and medium-sized businesses (SMBs) have the ability to effortlessly collect contact information from their followers on social media platforms by utilising user-friendly design tools and high-performance templates. These followers may then be converted into deeper relationships through the use of owned channels, such as email and SMS marketing. This streamlined way to transforming social media activity into qualified leads is a huge advance to the marketing infrastructure that Constant Contact already possesses, which is already quite robust.

Constant Contact’s “Small Business Now” report reveals that most of small businesses depend on social media as their main channel for engaging with customers. Despite this reliance, many struggle with converting likes, comments, and shares into paying customers. Over half of the surveyed SMBs identified social media as the area where they require the most marketing assistance.

Frank Vella, CEO of Constant Contact, emphasized this shift in small business marketing strategies. He mentioned that the profile of today’s small business has evolved. Many entrepreneurs now establish and grow their brand on social media before even launching a website or starting their first email campaign their acquisition of Txtify Technologies allows them to provide additional value to these mobile-first and social-first entrepreneurs by empowering them to take ownership of their social media audiences and convert follower lists into actionable marketing contacts. This acquisition is a strategic step forward in our ongoing mission to innovate for SMBs, equipping them with the essential tools needed to grow their businesses.

John Stewart, co-founder and CEO of Txtify Technologies mentioned that they are thrilled to bring their advanced lead generation technology to a wider audience as part of Constant Contact’s platform. Their mission has always been to simplify and scale lead capture and conversion for small businesses. Joining Constant Contact allows them to help even more SMBs thrive and achieve growth.

 As part of the deal, both Stewart and Eric Dewhirst, co-founder and Chief Technology Officer at Txtify, have joined the Constant Contact team. Their expertise will be instrumental in integrating Txtify’s lead generation technology into Constant Contact’s platform. Once the integration is complete, SMBs will have access to a powerful suite of tools, including email, SMS, social media ads, and event capabilities. This will enable them to grow their contact lists faster, better understand their audience, increase revenue, and directly link social media activities to business outcomes.