Freshpaint partners with Invoca to boost healthcare appointment calls

Freshpaint, a leading platform dedicated to healthcare privacy, has announced an exciting new partnership with Invoca, a recognized leader in revenue execution platforms. This collaboration aims to provide healthcare marketers with a powerful tool to optimize their digital advertising campaigns by integrating phone call conversion data into their advertising efforts. By seamlessly connecting call tracking data with web event data from Invoca, healthcare organizations can now gain deeper insights into their advertising performance across various channels like search, social media, and display ads, without compromising patient privacy.

One of the biggest advantages of this integration is the way it empowers healthcare marketers to track and utilize phone call conversion data. Invoca’s AI-powered call tracking solution allows marketers to determine which marketing sources and campaigns are driving patient appointments. Freshpaint then passes this crucial data into popular marketing tools This means healthcare marketers can now see exactly how their digital marketing efforts are influencing phone calls and patient leads, which gives them the ability to optimize campaigns based on real conversion data. The result is increased patient appointments and revenue, all while reducing acquisition costs and remaining fully compliant with privacy regulations.

Phone calls remain a critical touchpoint in healthcare, with over 60% of patients likely to make a call before making a final decision on their healthcare provider. Understanding what happens during these calls and tracking conversions has long been a challenge for healthcare marketers. Freshpaint’s CEO, Steven Fitzsimmons, highlighted the importance of this partnership, stating that this integration allows healthcare providers to gain a clear understanding of how their ads drive these valuable phone leads, without sharing protected health information (PHI).

The integration also ensures that all call and web data is handled in a HIPAA-compliant way. Invoca’s AI not only tracks the marketing source behind each phone call but also analyzes the conversation to determine key details such as whether the caller is a new patient lead, the service they’re inquiring about, and whether the call resulted in an appointment. For calls that didn’t convert into appointments, the AI can also determine why, providing healthcare organizations with valuable insights into how they can improve their patient engagement efforts.

Beyond just tracking, the Freshpaint-Invoca integration focuses on privacy-first marketing. Freshpaint’s platform enables marketers to configure which data is approved for sharing through an easy-to-use visual interface. This feature ensures that phone lead and conversion data is captured and shared securely, without requiring expensive engineering resources. Marketers can make decisions quickly and efficiently, all while staying compliant with strict healthcare privacy standards.

Another key benefit of this partnership is its ability to reduce engineering costs. Freshpaint was specifically designed with healthcare marketers in mind, providing a visual interface that enables non-engineers to manage data sharing configurations. This eliminates the need for complex engineering resources while still delivering high-performance marketing insights. Marketers can now focus on driving results without the overhead of managing technical integrations.

As Cathie Frazzini, VP of Global Partnerships and Alliances at Invoca, pointed out, patients often research healthcare providers online but finalize their decisions over the phone. This new integration allows healthcare marketers to see the full journey of how their digital advertising efforts lead to patient calls and ultimately appointments.