Fungies.io introduces a web store platform and forecasts an escalation of $60 billion

In order to facilitate direct audience engagement for mobile game publishers and developers, Fungies.io introduces a Web Store platform. Fungies.io, which has amassed an impressive 8,000 customers in advance of its launch, is positioned to bring about a significant paradigm shift in the gaming industry for the 1.5 billion gamers that reside around the globe.

Acknowledging the increasing importance of direct-to-consumer (DTC) distribution, Fungies.io will offer game developers an efficient means of establishing their own online store in a matter of minutes. Prominent companies in the industry, including Ten Square Games, Rovio, Playtika, and Huuuge Games, have long recognised the advantages of direct-to-consumer (DTC) distribution. This strategy enables them to optimise user relationships and financial gains.

The Fungies.io Web Store offers four vital advantages to the independent game development community:

Addressing concerns related to privacy policies

The necessity for a platform of this nature has grown substantially in light of the difficulties presented by strict privacy policies, particularly on iOS devices, which have substantially impeded the capacity of mobile gaming companies to effectively monitor and interact with their players. Despite the fact that solutions such as SKANnetwork were designed to address these concerns, numerous publishers have encountered difficulties implementing them.

A substitute for conventional app marketplaces

Web stores provide publishers with the ability to circumvent substantial commission fees associated with in-game purchases (IAP) and generate revenue directly from their devoted player base. Given the current industry trends that prioritise profit maximisation, particularly in response to extensive workforce reductions, the establishment of autonomous distribution channels has assumed an even greater level of significance. Web stores provide publishers with a profitable substitute for conventional app stores by enabling them to circumvent substantial commission fees associated with in-game purchases (IAP) and generate revenue directly from their most loyal users. 

An all-encompassing, self-service remedy. Larger publishers possess the necessary resources to create customised Web Store solutions, whereas smaller and medium-sized publishers have frequently encountered this constraint. In response to this identified deficiency, Fungies.io has broadened its product portfolio to encompass a self-service platform that enables mobile game developers to construct their own online store in a matter of minutes, in addition to game keys. By employing common webhooks and APIs, the platform streamlines the integration process, facilitating the smooth connection of game IAPs to the Web Store. 

Shock on a global scale. The inauguration of Fungies.io coincides with the European Union’s forthcoming enforcement of the Digital Markets Act, which signifies a transformation in the worldwide digital marketplace environment. This action further endorses alternative payment methods and distribution channels, mirroring developments that have already taken place in countries such as the Netherlands and South Korea.

Supported by significant funding from prominent venture financiers, Fungies.io is currently welcoming more than 8200 independent game developers and publishers who are enthusiastic about establishing their own autonomy. This movement reflects more extensive patterns in the e-commerce industry, wherein vendors have progressively preferred Shopify over major platforms such as Amazon, Etsy, and eBay in their pursuit of independence.

Within the next five years, the direct-to-consumer (DTC) channel is anticipated to generate more than $60 billion in annual revenue for the gaming industry across all platforms, according to Fungies.io.