Generative AI revolutionizes design for emerging fashion brands

Centric Software has launched Centric AI Fashion Inspiration, a cutting-edge generative AI tool aimed at empowering fast-growing brands in the apparel, footwear, and accessories industries. This innovation leverages artificial intelligence to streamline design processes, reduce time-to-market, and help smaller brands compete with industry giants.

Centric Software, a leader in enterprise solutions for product lifecycle management (PLM), offers comprehensive tools to support the design, development, sourcing, and sale of products across fashion, luxury, footwear, and other industries. With its new AI tool, the company targets emerging brands facing the dual pressures of creating innovative products and managing limited resources.

Emerging apparel brands must consistently produce fresh, on-trend styles to remain competitive. However, resource constraints often hinder creativity and speed. Design teams face the challenge of generating new ideas, while buyers and merchandisers frequently struggle to communicate their visions effectively. While generative AI has the potential to address these issues, existing tools often lack the fashion-specific expertise required for seamless integration into design workflows.

Centric AI Fashion Inspiration addresses the unique challenges faced by small- to mid-sized fashion brands by providing a specialized tool designed to meet their specific needs across a variety of segments, including garments, footwear, jewelry, and bags. Unlike generic generative AI solutions, this platform is powered by Centric’s proprietary dataset, which includes over 1 billion meticulously curated fashion product images. These images span 800 distinct categories and feature more than 1,000 detailed design attributes, ensuring that the tool is deeply rooted in industry-specific knowledge.

By embedding this generative AI tool into Centric SMB, the company’s cloud-based PLM platform for emerging brands, the solution enables faster ideation and execution. Teams can use the tool to identify gaps in current collections, respond quickly to trends, and collaboratively develop new styles.

Both designers and non-designers can easily contribute to the creative process, making the tool an invaluable asset for brands aiming to embrace trending opportunities and improve team collaboration. Each product variation generated by the AI is unique, offering brands a creative edge in an increasingly competitive market.

Centric Software executives emphasized the transformative potential of this tool for emerging brands. Steve Carmody, Director of Global SMB Sales, noted that the solution enables smaller teams to innovate faster while keeping pace with industry trends.

Chris Groves, CEO of Centric Software, highlighted the efficiency and speed Centric AI Fashion Inspiration brings to product ideation, allowing smaller brands to compete on a level playing field with larger industry players.

By providing emerging brands access to AI tools once reserved for industry leaders, Centric Software is democratizing innovation in the fashion sector. This new solution equips smaller teams with the ability to generate fresh ideas, streamline workflows, and bring products to market faster.

Centric AI Fashion Inspiration promises to reshape how emerging brands approach design, enabling them to stay ahead of trends, respond to market demands, and deliver high-quality products with unprecedented efficiency. As Centric Software continues to expand its offerings, this AI-powered tool is set to revolutionize the future of fashion design.