Getty Images brings premium content to TikTok advertisers

In a groundbreaking partnership, Getty Images, a global leader in visual content, has announced its integration with TikTok to revolutionize the creative possibilities for marketers and advertisers. This collaboration seamlessly connects Getty Images’ extensive library of premium imagery and video content with TikTok’s AI-powered video generation tool, Symphony Creative Studio, offering brands an innovative edge in crafting engaging, platform-native content.

TikTok has become essential for advertisers seeking authentic connections with diverse audiences. To meet the platform’s demand for engaging, native content, TikTok’s Symphony Creative Studio streamlines the creative process using generative AI. Now, with the integration of Getty Images, this capability is further enhanced, granting advertisers direct access to millions of premium visuals.

This partnership empowers marketers to craft visually stunning TikTok-first ads and organic content that resonate with users. By providing curated, commercially safe images and videos, Getty Images enables brands to elevate their creative strategies while simplifying production workflows. The collaboration addresses the growing need for authentic storytelling in digital marketing, helping businesses create content that captures attention, deepens audience connections, and drives performance. With this integration, TikTok advertisers can efficiently produce captivating campaigns that stand out and achieve measurable results, transforming their creative potential into impactful marketing success.

Getty Images’ Senior Vice President of Global Strategic Partnerships, Peter Orlowsky, emphasized the importance of simplifying creative workflows for advertisers. With Getty Images embedded into TikTok’s Symphony Creative Studio, users can efficiently ideate, design, and execute content tailored to TikTok’s unique style, ensuring higher engagement rates and stronger audience connections.

Andy Yang, TikTok’s Head of Monetization Creative Product, emphasized how the partnership with Getty Images transforms content creation for marketers. By integrating Getty Images into TikTok’s Symphony Creative Studio, advertisers can streamline the production of high-quality, engaging ads that align with TikTok’s unique style. This integration not only accelerates the creative process but also ensures that the content produced is globally relevant, culturally resonant, and commercially safe, providing marketers with an efficient and effective solution for scaling campaigns.

This integration is part of a broader initiative by TikTok to enhance its creative tools for advertisers and content creators. Symphony Creative Studio’s AI capabilities bridge the gap between idea generation and production, making the content creation journey smoother and more efficient. Getty Images complements this with its vast array of high-quality, diverse visual assets, providing marketers with endless possibilities to innovate.

The partnership exemplifies how generative AI and premium visual content can work together to redefine advertising. By leveraging these tools, brands can push creative boundaries, craft emotionally resonant narratives, and deliver visually striking content that captures audience attention.

The collaboration between Getty Images and TikTok opens new doors for advertisers to reach their audiences in more meaningful ways. Access to Getty Images’ unparalleled library enables businesses to create campaigns that not only captivate but also inspire action. This integration promises to enhance brand visibility, foster deeper connections with viewers, and drive higher conversion rates, making it a game-changer in the advertising landscape.

As TikTok continues to evolve as a creative hub for marketers, the Getty Images integration ensures advertisers have the resources they need to stay ahead, delivering content that sparks joy, imagination, and measurable results.