Technology is everywhere. From personal to professional lives, it has had a deep impact on all. Due to this, it becomes essential for companies to understand the technologies that are being used by businesses. This gives you a competitive advantage over the other companies.
The majority of the companies have stepped towards digitized technology. This is being done to boost digital presence and to improve solution acceptance. This has opened new opportunities for information security-providing brands. If the sales team can properly identify which companies are transforming and when they are taking steps, the chances of improving sales figures are way higher. Now, the question arises – how to bring together the ‘to-be’ conversions and understanding of data – technographic data.
Let’s look at what is technographic data?
Technographics is the latest buzzword in the market research domain. This segment helps in scaling the software opportunities for an organization. With this tool, you get the opportunity to know about the various forms of software and hardware being used by your prospective accounts. You can also get an idea about which technologies are currently being employed and what are the loopholes in the existing framework of your prospects. With the available data, you can inform your prospects about the security vulnerabilities.
Why is there a need for technographic in information security proving organizations?
Infosec organizations can utilize the data to carve their marketing strategies accordingly. From tailored messaging actions to outreach activities, technographic data ultimately improve lead generation and prospecting of your internal teams. You must be wondering how technographic helps enterprises. Here is how they guide them:
Helps in determining the right accounts that need your tech solution and have the capital to invest in your products (and services).
Shaping the marketing strategy as per prospects’ tech-buying activities.
Prioritizing multiple leads who have a higher chance of taking up your services.
Exploring new areas by shifting focus on your prospective accounts’ client base.
How can technographic prove to be helpful for information security companies?
As we have a full idea about technographics now, let’s look at the basic characteristics of technographic data.
Segmentation of different customers
B2B marketers face a lot of issues and large datasets are one of them. If they can easily divide the customers on the basis of their technology usage, they will be able to improve their conversion rates. Identification of trouble pointers and then customizing the marketing strategies can easily be done with the help of technographic content. With growing awareness of tech data, businesses have shifted their focus on technographics to improve their competitiveness in the B2B industry.
ABM is in full rage in the B2B industry. It is intelligently employed by infosec companies to maximize their results. It strengthened bonds with your contacts. Not only this, it helps you in streamlining your marketing efforts so that you can maximize the outcome from dedicated efforts.
Personalization of messages
In ‘automation times’, if you push yourself to personalize the messaging activities, you will experience a huge difference. Individuals prefer personalized messages and this will prove to be beneficial for you only.
Various benefits and examples of Regulatory Technology
Regulatory technology, also known as RegTech, is a term used to describe a category of technology solutions that help businesses...
BNPL apps that can help consumers who do not own credit cards
Buy Now Pay Later (BNPL) is a payment service that allows consumers to make purchases and pay for them in...
10 ways AI is quickly invading marketing platforms
Artificial Intelligence (AI) is rapidly changing the way we live and work, and the marketing industry is no exception. In...
10 tools everyone needs to make Content marketing easier
Content marketing has become an increasingly important aspect of modern digital marketing strategies. But what exactly is content marketing? Simply...
Experience the new digitalization of the Insurance sector with InsurTech
Insurtech is a term used to describe the use of technology to revolutionize the insurance industry. Insurtech companies use digital...
Top 10 Marketing automation tools helping marketers
Marketing automation is a crucial part of any successful digital marketing strategy. It helps businesses streamline their marketing efforts and...