Inuvo introduces customisable AI functionalities

Customers have the opportunity to create distinctive IntentKey models tailored to their specific marketing needs. Inuvo, Inc., a prominent marketing technology provider leveraging artificial intelligence (AI) to serve brands and agencies, emphasizes its purposefully designed customizable AI features.

These features empower marketers to develop personalized IntentKey audience models aligned with their proprietary strategies, products, and market insights. Inuvo, Inc. stands out for its commitment to delivering tailored solutions to its clientele.

In the year 2024, amidst Apple and Google’s ongoing commitment to safeguarding online user privacy, the significance of IntentKey’s capabilities is magnified. Google’s recent declaration to phase out cookies by year-end underscores this importance. As IntentKey doesn’t hinge on cookies for data, it provides marketers with a means to gather information while preserving the privacy of their audiences. This makes IntentKey a valuable tool in navigating the evolving landscape of online privacy concerns.

In the meanwhile, large-language model (LLM) chatbots, such as Google Bard and ChatGPT from OpenAI, have aroused excitement around the possibility of being able to tailor and solve problems. On the other hand, Inuvo has been concentrating on the adaptability of its artificial intelligence, particularly with regard to the modelling of audiences for the purposes of advertising. Because IntentKey is the first and only LLM that was designed from the ground up to build and target audiences, no two client models that use IntentKey are identical. This is because IntentKey was developed from the ground up.

In contrast to LLM chatbots, IntentKey was developed specifically for the objective of modelling audiences for advertising purposes, as stated by Richard Howe, CEO of Inuvo. They are able to ingest their own creatives, URLs, and conceptual descriptions of their target audience, which enables us to provide our clients with the ability to customise and personalise the model to their particular use case. After that, the artificial intelligence will build a customised audience model based on those particular and one-of-a-kind parameters, which will be immediately actionable across the web.

Traditional structured data, which pushes customers into predefined strategies and groups based on generic consumer data, is overcome by this technique, which breaks past the limitations of traditional structured data. The dynamic models that IntentKey uses are constantly able to discover audiences that are most likely to resonate with the brands and goods of their clients at any given moment in time.

According to Howe, “IntentKey offers an unprecedented level of freedom to construct audiences that are optimised for the specific requirements of each individual customer.” The next revolution in precise marketing will be driven by purpose-built, customisable artificial intelligence, according to our belief.

This announcement comes on the heels of significant momentum for the company, which includes the launch of its Audience Discovery Portal, which puts the power of artificial intelligence in the hands of marketers, as well as the publication of its forward-facing transparency statement, which calls on AI leaders to provide open communication about the use of their AI models. Both of these developments have contributed to further momentum for the company.