Iterable unveils AI academy to equip marketers with in-demand AI skills

Iterable, a leading AI-powered customer communication platform, has introduced an AI Learning Path and Certification Program within Iterable Academy, its free online learning platform. This new initiative is designed to provide marketers with essential skills to maximize the capabilities of Iterable’s AI Suite, enabling them to enhance their AI-driven marketing strategies and deliver measurable results through intelligent automation. As AI adoption surges in the marketing world, Iterable’s program arrives at a crucial time, offering practical tools that help marketers stay competitive in a fast-evolving landscape.

Iterable Academy has already gained alot of substantial traction, with a high completion rate across courses. The new AI-focused curriculum specifically addresses the increasing demand for accessible, practical AI education among marketing professionals globally. With AI technologies becoming a focal point in the industry, marketers are eager to learn how to integrate AI into their strategies effectively. Iterable’s certification program demonstrates the company’s commitment to empowering marketers with the knowledge and skills needed to achieve meaningful outcomes in their campaigns.

Aaron Flatt, Director of Growth Marketing at Realtors Property Resource, has observed a positive impact from Iterable Academy on his team’s strategies. Through the Academy’s courses, he and his team have been able to refine their approaches and adopt more advanced strategies using Iterable’s platform. Flatt is particularly enthusiastic about the new AI Learning Path, viewing it as an opportunity to harness AI technology in ways that will elevate their marketing efforts. His experience emphasizes the program’s value in enabling marketing teams to implement more sophisticated, cross-channel strategies within their campaigns.

This program is free and accessible to marketers of all experience levels, whether they’re just beginning with AI or looking to refine advanced techniques. Key topics covered include the fundamentals of AI, developing AI adoption strategies with Iterable, preparing data for AI use, hands-on experience with Iterable’s AI Suite, advanced personalization techniques, and measuring AI’s return on investment (ROI). The curriculum combines practical exercises with real-world scenarios, allowing participants to immediately apply their new knowledge for tangible results.

Iterable offers transformative AI features like Send Time Optimization, Predictive Goals, and the GenAI Journey Assist, which significantly enhance engagement and boost operational efficiency. Kara Sheil, Senior Project Manager at Speedway Motors, has recognized the Academy’s positive impact on her team’s cross-channel strategies. The existing curriculum has elevated their operations, enabling the team to optimize cross-channel programs and explore new ways to leverage Iterable’s platform effectively. The introduction of the AI Learning Path has provided her team with greater confidence in strategically integrating AI into their work, highlighting the program’s value in empowering marketers.

In today’s business climate, with majority of business leaders seeking measurable ROI from AI investments, Iterable’s AI Learning Path offers actionable skills to meet this demand. Emphasizing transparency and understanding, the curriculum aligns with Iterable’s “glass box” approach, fostering trust and comprehension as marketers integrate AI. This innovative learning path not only equips marketing teams with essential AI skills but also enables them to deliver impactful, measurable results in their marketing efforts.