Journify secures $4M to advance AI-driven data activation

Journify, a global leader in Conversion API (CAPI) and Composable Customer Data Platform (CCDP) solutions, has raised $4 million in a funding round led by venture capital firm Silicon Badia, with additional participation from RZM and other strategic investors. This investment will accelerate Journify’s efforts to provide ethical, data-driven marketing solutions that enhance audience engagement and drive measurable growth for brands worldwide.

The investment comes at a time when digital marketing is undergoing a significant shift toward privacy-first solutions, and brands are facing mounting challenges in optimizing data efficiency. Over the past decade, customer acquisition costs (CAC) have increased by 200%, making data-driven marketing solutions more crucial than ever. Journify’s AI-powered SaaS platform enables brands to capture, unify, and activate first-party data in real time. This technology boosts Return on Ad Spend (ROAS), enhances marketing performance, and ensures businesses have future-proof data infrastructure for sustainable growth.

Journify is redefining marketing across web, mobile, and offline channels by addressing key challenges such as low match rates, fragmented integrations, and complex compliance requirements. Its solutions provide real-time data activation, achieve up to five times higher match rates for superior targeting accuracy, and deliver smarter attribution insights. Additionally, Journify ensures privacy-first compliance with global data protection regulations, helping brands navigate the evolving landscape of digital marketing.

Taoufik El Jamali, CEO and Co-Founder of Journify, highlighted the need for a streamlined, AI-powered data activation platform. He explained that after years of grappling with traditional customer data platforms (CDPs), his team recognized the difficulties marketers face in efficiently leveraging first-party data. Journify was designed to eliminate these pain points, providing a seamless experience that allows brands to focus on results rather than technical challenges.

The company also deploys AI-driven innovations to optimize advertising performance. Its key capabilities include Predictive AI Models for deep user behavior analysis, Advanced Attribution for precise cross-channel measurement, and Real-Time Data Health & Alerts to ensure accuracy and uncover inefficiencies in data operations. These features empower brands to maximize their marketing impact with data-driven precision.

Since its launch in March 2024, Journify has scaled rapidly, reaching $1 million in Annual Recurring Revenue (ARR) within just nine months. Leading brands such as Jarir Bookstore and Dr. Nutrition have leveraged Journify’s solutions to achieve a 50% increase in ROAS and an 80% reduction in Cost Per Purchase. Hossam Shafick, an investor at Silicon Badia, emphasized the global relevance of real-time data orchestration. He pointed out that businesses worldwide, regardless of location, face similar challenges when optimizing marketing channels. Drawing comparisons to past investments in data leaders like Amplitude (NASDAQ: AMPL) and InfluxData, Shafick stated that data infrastructure remains a field ripe for disruption, particularly with the advancements in AI. He expressed confidence in Journify’s leadership team and their ability to set a new standard in AI-driven marketing solutions.

Journify’s founding team, comprising Taoufik El Jamali, Omar Al Shoubaki, and Amine Chouki, brings extensive expertise in technology, product development, and sales. Having previously led high-growth SaaS and MarTech initiatives across the US, MENA, and Europe, the team has worked with industry giants such as Smartsheet, Housecall Pro, and InVision. With this latest funding, Journify is well-positioned to expand its market presence and further enhance its AI-driven customer data solutions for businesses worldwide.