KINESSO Commerce and Vudoo Forge Global partnership to revolutionize content commerce

KINESSO Commerce, the technology-driven commerce division of IPG Mediabrands, has announced a global partnership with the award-winning technology company and content commerce expert Vudoo. This collaboration introduces a groundbreaking, always-on commerce media solution that merges KINESSO Commerce’s activated media with Vudoo’s advanced shoppable ad technology, making content shoppable at all times across the open web. The comprehensive solution, branded “ShopNow,” integrates Vudoo’s technology, KINESSO’s activation and performance capabilities, and creative solutions from IPG Mediabrands.

This first-to-market global solution with leading commerce partners, including Amazon, offers KINESSO clients unprecedented transparency and visibility into the consumer journey, from initial engagement to purchase completion. The partnership will debut in the Australian market with several iconic Australian retailers, followed by expansions in the UK, US, and APAC regions, catering to a diverse portfolio of clients.

Hope Williams, Head of Commerce at KINESSO Australia, stated that Vudoo’s vision is in ideal harmony with KINESSO Commerce’s. They are of the opinion that a ‘buy button’ is essential for every narrative they convey, as it has become a fundamental expectation for brands today, particularly among younger digital-native audiences, to ensure a seamless consumer experience. They are certain that this partnership will revolutionise the manner in which their global brands interact with consumers on the open web. .

Their commitment to providing a globally scalable, end-to-end solution, including creative production, activation, and insights, paired with Vudoo’s world-class commerce technology—is a testament to their dedication to client growth and success in the face of digital disruption.

KINESSO Commerce’s optimisation capabilities will be improved, resulting in increased conversions for their clients, as a result of the real-time capture of first-party data by Vudoo and the expertise of KINESSO Commerce in measurement and analytics. This cooperation will improve the off-retailer website and content creation services of KINESSO Commerce, thereby benefiting the broader IPG Mediabrands network.  Vudoo’s interactive video features will allow digital marketers to access customer intent signals that are not available in standard video formats, thereby empowering consumers to control their user journey.

Nick Morgan, Vudoo’s CEO and Founder, remarked that they are thrilled to announce their alliance with KINESSO Commerce, enabling consumers to shop directly from ads and content, and helping retailers achieve greater reach. This partnership is a testament to Vudoo’s commitment to innovation and their vision for a future where shopping everywhere becomes a seamless reality for consumers worldwide. Together, they hope to set a global precedent by transforming traditional advertising into shoppable content across the open web.

Amie Owen, KINESSO Commerce’s Global Chief Growth Officer, added that he content commerce space is rapidly evolving, and consumer expectations are high, particularly regarding the checkout process. They are excited to partner with Vudoo to make content shoppable and streamline the user experience. The 360-degree view of customer purchasing journeys and real-time analytics available on Vudoo’s platform will enable marketers to enhance customer engagement and drive actionable insights for brands.

Through this innovative partnership, KINESSO Commerce and Vudoo are poised to redefine the landscape of content commerce, offering brands and retailers a powerful tool to meet the demands of today’s digital consumers. With the combined strengths of both companies, the future of shoppable content looks promising, driving engagement, conversions, and customer satisfaction to new heights.