LoopMe unveils AI-driven Brand Outcome Scores for smarter media buying

LoopMe, a leading technology company specializing in artificial intelligence (AI) for enhancing brand advertising performance, has introduced a groundbreaking tool called Brand Outcome Scores (BOS). This innovative AI-powered media scoring solution is the first of its kind, providing advertisers with predictive scoring for their ad buys at both the programmatic bid-request and impression levels. BOS aims to help marketers optimize their ad spending by identifying which impressions are most likely to drive brand awareness, consideration, and purchase intent.

In an increasingly fragmented media landscape, where cross-platform measurement has become more complex, LoopMe’s BOS offers a much-needed solution. By utilizing advanced machine learning models based on contextual, geographic, and temporal data, BOS eliminates the need for cookies or other user identifiers, delivering a more privacy-conscious approach to ad targeting. This capability is particularly valuable as the industry shifts toward more stringent privacy regulations and the decline of third-party cookies.

With BOS, advertisers can leverage this scoring tool across various platforms, including mobile video, connected TV (CTV), and display ads. When unscored ad requests are sent to LoopMe’s platform, the brand outcomes engine evaluates the opportunities in real-time, determining the likelihood that each bid request will achieve key objectives, such as brand awareness or driving purchase intent. The system then filters these scored bid requests to ensure they align with the advertiser’s campaign goals before sending them to the advertiser’s demand-side platform (DSP) for execution.

Although Brand Outcome Scores (BOS) has the potential for global deployment, its initial launch will take place in the U.S. and U.K. markets. LoopMe has already filed two patents for this innovative solution, with Yuliia Loktionova, Director of Data Science at LoopMe, named as the lead inventor. Loktionova emphasized the importance of BOS, stating that its primary goal is to ensure brands invest in ad requests that truly matter. This groundbreaking solution has the potential to revolutionize how marketers strategize and execute campaigns across mobile video, connected TV (CTV), and display ads.

BOS represents the next step in LoopMe’s broader vision of improving advertising performance through AI-driven insights. The company’s PurchaseLoop platform, which has already demonstrated the effectiveness of its AI-based datasets in optimizing campaign outcomes, laid the foundation for BOS. PurchaseLoop uses real-time feedback to adjust ad placements based on performance data, and BOS takes this a step further by providing predictive scores upfront, allowing advertisers to make more informed decisions before bidding on ad opportunities.

The introduction of BOS reflects LoopMe’s commitment to helping advertisers achieve better results through data-driven technology. As the digital advertising landscape continues to evolve, tools like BOS offer a competitive edge by enabling marketers to target the impressions most likely to achieve their objectives, thereby maximizing the efficiency of their ad spend.

By launching BOS, LoopMe continues to position itself as an industry leader in AI-powered advertising solutions, offering innovative tools that help advertisers navigate the complexities of today’s digital media environment. As BOS is deployed in key markets, it is expected to have a transformative impact on how brands approach media buying, ultimately leading to more effective and efficient advertising strategies.