SEO is the process of optimizing a website to rank higher on search engine results pages (SERPs) and boost organic traffic. As search engines like Google and Bing continue to evolve, it’s essential to stay up-to-date with the latest SEO techniques to increase brand visibility. 

Here are some of the latest SEO techniques to follow to increase brand visibility:

• Optimize for voice search

As the use of voice search continues to rise, optimizing for voice search is essential to increase brand visibility. Voice search queries are typically longer and more conversational, so it’s important to focus on long-tail keywords and natural language. To optimize for voice search, you can create a FAQ page that answers common questions related to your products or services.

• Create quality content

Creating quality content is still one of the most important SEO techniques to follow. Google’s algorithms prioritize high-quality, informative content that provides value to users. Focus on creating in-depth, well-researched content that answers user queries and addresses their pain points. Utilize pertinent keywords in your content, but avoid overusing them.

• Optimize for featured snippets

Featured fragments are the informational excerpts displayed at the top of search engine results pages. Optimizing for featured snippets can help increase brand visibility and drive organic traffic. To optimize for featured snippets, focus on creating content that answers common user questions, use header tags to structure your content, and provide clear and concise answers.

• Improve website speed

Website speed is a crucial factor that can affect your website’s ranking on search engines. A sluggish website can result in a negative user experience and an increased bounce rate. To improve website speed, you can optimize images, minify CSS and JavaScript files, and use a content delivery network (CDN).

• Use schema markup

Schema markup is a structured data markup that can help search engines understand the content of your website. By using schema markup, you can provide additional information about your products or services, such as pricing, ratings, and reviews. This can help improve your website’s visibility on search engine results pages.

• Optimize for local search

If your business has a physical location, optimizing for local search can help increase brand visibility in your local area. To optimize for local search, create a Google My Business listing, use local keywords in your content, and get listed in local directories.

• Focus on mobile optimization

With more and more users accessing the internet on their mobile devices, it’s essential to focus on mobile optimization. A mobile-friendly website can improve user experience and increase brand visibility. To optimize for mobile, use responsive design, reduce page load times, and simplify navigation.

• Use social media

While social media does not directly impact SEO, it can indirectly affect your website’s ranking. Social media can help increase brand recognition and website traffic. By distributing your content on social media, you can reach a larger audience and increase the likelihood that it will be shared.

In conclusion, staying up-to-date with the latest SEO techniques is essential to increase brand visibility and drive organic traffic. Some of the latest SEO techniques to follow include optimizing for voice search, creating quality content etc.