MediaPlatform optimises Citrix environments for live and on-demand video delivery

Through the use of Citrix desktops and applications, businesses and financial institutions are able to transmit quality live and on-demand video thanks to the Enhanced Certification.

With the re-certification of MediaPlatform’s product suite to function on Citrix Virtual Desktop, Citrix Workspace App, and Citrix Virtual App, businesses in the financial services, managed services, and healthcare industries are now able to provide employees working remotely and those working in the office with live, interactive experiences of an exceptionally high quality.

MediaPlatform is the preeminent platform utilised by executives of the Global 2000 to deliver highly customised, television broadcast-quality experiences that are in line with their global brand standards. Designed for mission-critical, high-quality CEO town halls and other enterprise-wide live video streaming occasions. The enterprise video suite from MediaPlatform provides corporate event producers with browser-based professional media production capabilities, including the ability to add, layer, resize, and remove video, text, images, and interactive elements such as question-and-answer sessions, surveys, and polls – both prior to and during a live webcast – using a straightforward drag-and-drop interface based on widgets.

It is the core of MediaPlatform’s capabilities to consistently broadcast high-definition (HD) live or on-demand video to enormous internet audiences, including those in regions with low bandwidth and/or using multiple devices. MediaPlatform’s network-agnostic video delivery approach is the foundation of its ability to support Citrix settings.

For the purpose of delivering videos that are not dependent on the network, MediaPlatform makes use of a technology called MediaPlatform Smartpath. This technology offers a framework for the delivery of movies in a format and adaptive bitrate, as well as failover distribution instructions that are customised to the specific network conditions of the organisation. Through the use of rule-based IP address analysis, Smartpath performs the function of an overlay network that assigns a compatible stream across a variety of end point distribution technologies. These technologies include desktop, tablet, and mobile devices, as well as local area networks (LANs), wireless local area networks (Wi-Fi), and electronic content delivery networks (eCDNs) that are located behind the firewall.

Users of MediaPlatform Edge® eCDN software from Citrix enhance the efficiency of their delivery operations. In addition to facilitating the stream dividing of live video content, MediaPlatform Edge is a secure video engine that enables the pre-positioning and caching of on-demand video content. Deployable as an enterprise-wide eCDN, the software intelligently peering together to form an enterprise-wide eCDN for all video streaming.

Mike Newman, CEO of MediaPlatform, stated, “We continue to invest in innovation and engineering to ensure that our clients can leverage dynamic, interactive video experiences across a vast array of network technologies.” “Among others, we can better serve our banking and financial services and healthcare clients by re-certifying our products for interoperability with Citrix,” he explained.

The innovation of MediaPlatform is consistently acknowledged by leading industry analysts. The organisation received the esteemed designation of Leader in the 2022 Aragon Research Globe and Leader in the Enterprise Video Content Management (EVCM) Magic Quadrant from Gartner Research. In addition, several recent reports, including the Forrester Tech Tide, the Gartner EVCM Market Guide, and the Enterprise Streaming Solutions and Services Report by Wainhouse Research, have identified MediaPlatform as a key provider.