Melissa introduces Data Marketplace for detailed customer data

Technology marketplaces that cater to business-to-business (B2B) consumers are gaining momentum, following in the footsteps of consumer online markets such as Amazon, eBay, Etsy, and others. The consumers are given the ability to conduct research, assess, and even make purchases through the usage of these online platforms, which compile product information, background information, and other resources.

Melissa has introduced Melissa Marketplace, which caters to both corporate and technology customers, with its extensive ecosystem of customer data quality solutions. Taking advantage of Melissa’s exceptional breadth of knowledge regarding client data quality, the marketplace serves as a one-stop shop that provides particular data sets, online services, or application programming interfaces (APIs) that enable data quality activities.

Integration of customer data, which is essential to the success of any firm, is increasingly being driven by the business side of operations, which spans both international borders and different types of industries. Daniel Le, Melissa’s chief data officer, stated that the company is in a strong position to facilitate this transformation since it provides easy and straightforward access to our massive data resources. Through the use of Melissa Marketplace, obstacles to the quality of data are eliminated. We are linking the business teams that deeply rely on the data on a daily basis with data that has been cleaned and improved.

Through the provision of both free and paid tools and services, Melissa Marketplace streamlines the process of gaining visibility into genuine global customer data analytics. Access to address, company, consumer, geographic, international, occupancy, property, reference, and postal limits can be gained through the use of searchable apps and service categories. Data products assist a wide range of worldwide businesses, including philanthropy, healthcare, banking, retail and e-commerce, and public sector activities at the local, state, and federal levels, in addition to a variety of other global industries.

“It is our understanding that the requirements of users are as varied as the data itself. According to Le, “Our products are built on address management, which allows us to bring competitive value to all aspects of customer interactions and business operations.” The Melissa Marketplace is available to users, and it may be used to fuel effective risk management, analytics, and compliance, as well as improved communications and more profitable client interactions.

Melissa has been at the forefront of data quality for almost four decades, providing solutions that are considered to be the gold standard in terms of address management and identity verification. These solutions are supported by strategic alliances and acquisitions, global postal partnerships, and extensive expertise in data quality and data harmonisation techniques. The data quality solutions that Melissa provides are compatible with HIPAA/HITECH and SOC2 standards, and they provide comprehensive location, demographic, firmographic, and property information on addresses in the United States of America, Canada, and throughout the world. The global footprint of the company has been steadily expanding, and it now provides sales and service to customers all over the world from important sites in the United States of America, the United Kingdom, Germany, Australia, Singapore, and India.