MetaRouter’s single, server-side website tag maximizes downstream revenue

MetaRouter, a pioneer in customer data infrastructure, is revolutionizing the way businesses manage data by delivering the next generation of customer data collection and monitoring. Due to its best-in-class server-side connections, MetaRouter enables businesses to break free from mandatory usage of third-party identifiers, including Google, Meta, and TradeDesk, without sacrificing the capabilities of these platforms.

Moving to a server-side architecture poses a significant challenge for large organizations. Although many recognize the server-side benefits of improved security, compliance control, site experience, onsite conversion rates, and data consistency, historically it has been impossible to implement this change without affecting the operations of other teams, particularly marketing. MetaRouter meets this challenge head-on with a comprehensive solution that ensures the smooth transfer of customer data, even within complex data ecosystems, and enables the complete integration of server-side capabilities with downstream tools, such as martech/adtech, paid media, CDPs, analytics, and data warehouse landscapes.

Greg Brunck, Product Manager at MetaRouter mentioned that they are committed to enabling enterprises to collect sensitive data from their digital properties in a secure manner without sacrificing efficacy. This is a significant advancement in customer data management, and the results are significant such as decreased page load times, increased SEO by 40 percent, decreased risk of third-party involvement in the data collection process, and the added benefit of effectively collecting and activating data at scale.

They intend to make this transition simple, and as a result, businesses become more agile and flexible, as they can rapidly implement changes and updates without requiring client-side code modifications. This increased flexibility and scalability not only facilitates operations, but also improves ROI by optimizing data activation downstream, all while maintaining a more secure data environment that protects customer data.

MetaRouter has been pioneers of the server-side evolution for over half a decade, and at the core of this transformative approach is the MetaRouter tag. This feature enables businesses to consolidate their customer data collection and administration efforts into a single, efficient process that reduces latency, improves website performance, and enhances user experiences, ultimately resulting in increased conversion rates and engagement.

Organizations can replace potentially dozens of third-party identifiers on digital properties with a single server-side tag by regain full control, enhance site performance and SEO ranking, simplify data collection, improve data accuracy, reducing risk, accelerating new tech deployment and maximize revenue potential. 

MetaRouter’s tag is the paradigm shift that organizations need to elevate their data strategy, and has already proved to be indispensable for industry-leading organizations. MetaRouter enables large organizations to reconcile safe, compliant data collection with team-wide accessibility as scrutiny on data collection increases. With a specialized Customer Data Infrastructure, you can overcome this evolving challenge, enhance data maturity, and future-proof your operations.

“MetaRouter’s data collection capabilities represent a significant improvement over legacy client-side identifiers that are confined to a single vendor’s ecosystem of applications,” stated the Chief Product Officer of ActionIQ, Justin DeBrabant. 

MetaRouter is committed to providing innovative solutions that enable organizations to prosper in a data-driven environment by optimizing their customer data infrastructure and reducing their reliance on third-party tags in a more secure and efficient manner.