PageProof launches support for content credentials

PageProof, a pioneer in online proofing tools, has unveiled an improved version of its primary feature, Smart Check. This update includes new capabilities that simplify the review process for creative content. The most recent addition to the company’s product line, Smart Check: CR, now offers reviewers more comprehensive insights by authenticating content for trust and compliance with brand guidelines. This feature is accessible to the entire user base of the company and is included in all PageProof plans.

The primary function of Smart Check is to evaluate creative assets and present critical information, including Content Credentials, on static images and PDFs. It also provides critical information, such as dimensions, fonts, colours (including spot colours), colour profiles, and linked assets. PageProof endeavours to furnish reviewers with exhaustive information to guarantee that each creative work complies with both brand standards and authenticity requirements by exposing these components.

Marcus Radich, the Chief Technology Officer of PageProof, underscored the significance of verifying the subtler details during the content review process. He mentioned that at PageProof, they are dedicated to facilitating the effortless validation of all aspects of a proof, not just the artwork that is displayed on the screen to reviewers. 

Builds upon PageProof’s partnership with the Content Authenticity Initiative (CAI), Smart Check: CR is introduced. Adobe is the leader of the CAI, an industry-wide coalition that includes major media and technology corporations, civil society organisations, and others. The initiative’s objective is to foster transparency and trust in digital content by creating open-source tools that document and verify the provenance of digital assets, including those generated by generative AI.

The implementation of content authenticity standards on a global scale is facilitated by the CAI’s work. The coalition’s objective is to cultivate trust in digital media and establish global content transparency practices.

By providing verifiable insights into the authenticity and integrity of creative assets, PageProof is in alignment with CAI’s objectives, thanks to its expanded Smart Check capabilities. PageProof users can capitalise on the increasing emphasis on transparency and accountability by incorporating Smart Check: CR, which also simplifies content review processes in creative industries.

The accessibility of tools such as Smart Check on all PageProof plans for creative teams ensures that all users, irrespective of their subscription level, can validate brand consistency and adherence to guidelines. This democratisation of features is indicative of PageProof’s overarching objective to facilitate the rapid, precise, and dependable validation of content on a large scale.

Tools that guarantee brand conformance and content authenticity are becoming indispensable as digital media continues to develop and organisations increasingly depend on AI-generated content. PageProof’s dedication to these principles is evident in the ongoing evolution of Smart Check, which now offers evaluators a greater degree of control and insight.

PageProof is establishing itself as a critical participant in the expanding movement towards digital content verification and brand compliance by integrating more comprehensive analysis capabilities and aligning with initiatives such as the CAI. This advancement is expected to provide creative teams and organisations with more robust solutions for managing and approving digital media in a fast-paced, digital-first landscape.