Prodege unveils cutting-edge conversational AI technology

Prodege, a leading consumer marketing and insights platform known for its innovative loyalty programs that drive brand growth, has officially launched its new conversational AI feature. This cutting-edge technology is now available after extensive testing and numerous successful collaborations with Fortune 500 companies. The new feature enables users to manage multiple real-time interactions simultaneously and return to the same group for follow-up studies, allowing qualitative research to be conducted at a quantitative scale.

With its Conversational Survey technology, Prodege is revolutionizing the field of consumer insights by offering a deeper understanding of the reasons behind consumer behavior. This innovative tool makes it easier than ever to engage with large, diverse groups of participants from around the world, allowing marketers and researchers to probe their emotions, actions, and loyalties with greater precision. By moving beyond traditional surveys, Prodege is offering a powerful solution to gather meaningful insights that can drive more informed business decisions.

Andre Leb, Chief Business Marketing Officer at Prodege mentioned that the new conversational AI feature marks a significant advancement in Consumer Marketing and Insights technology, enhancing both efficiency and scale. He emphasized that this tool is designed to provide clients with the most advanced capabilities to engage their audiences and collect valuable data.

Chuck Davis, CEO of Prodege, highlighted the company’s commitment to continuous innovation. He mentioned that their new conversational survey tool is a game-changer, transforming the way their clients interact with their audiences. It’s a testament to their dedication to delivering top-tier solutions that help brands understand their consumers better.

Prodege’s Global Research Solutions Architect, Heather O’Brien, will share deeper insights into the company’s approach to scaling human interactions with AI at the upcoming ESOMAR Congress 2024 in Athens, Greece, on September 10. One of the key findings from her recent work is the importance of engaging respondents with the AI-moderated tool, highlighting the significance of quality input in delivering high-quality output.

In conjunction with the feature’s launch, Prodege invites users to explore its capabilities through an introductory video and offers opportunities to book a demo for a hands-on experience. This launch also follows Prodege’s report in June, which highlighted nearly 30% client growth and a threefold increase in monthly active users of its rewards platforms compared to the previous year. The company is forecasting a tenfold increase in user acquisition spend by the end of the year.

Prodege will be giving talks at important industry events this autumn as part of its ongoing attempts to lead the way. On September 17, the company will show off its new ideas at the Corporate Researchers Conference (CRC) in New York. On October 8, along with Procter & Gamble and Panera Bread, it will also speak at TMRE 2024 (The Market Research Event) in Orlando.

Prodege’s conversational AI feature is the latest example of how the company is evolving with the industry and technology, offering cutting-edge tools that empower brands to make impactful business decisions. With this new innovation, Prodege continues to push the boundaries of consumer insights, delivering solutions that drive growth and brand success.