Too often, business cases contain too much information, or are too focused on the present day and aren’t driven by future outcomes.As Jeff Piper, senior director of Agreement Cloud strategy at DocuSign warned, "Getting mired in the details often puts senior leaders to sleep."

Rather than providing an overly detailed analysis of today’s problems, teams should present a business case that is to-the-point, focused on tangible business outcomes and conveys a strong financial impact.

The traditional business case formula is especially ineffective for larger enterprises that typically have many projects simultaneously competing for corporate attention. Here, designing a strong business case is crucial and can be the difference between getting a project funded or being forgotten.