Dynamic Supply Chain - Predict the Needs of Ever-changing Consumer Behavior Patterns
Predictions of what customers will buy based on simple drivers, such as seasonality and previous purchasing habits, are too slow moving. They cannot meet the needs of modern retailers and CPGs. Today’s complex environment requires additional drivers, including channel, mode of delivery, social media endorsements, COVID-19 impact, and more. And it must all be dynamic. It’s a shift from simple forecasts and demand plans to an agile supply chain that is continuously optimized based on real-time data insights.
With this whitepaper, find out how to build the supply chain of the future.