How PUMA achieves 6x ROI through customer advocacy

Leading sports brand PUMA needs little introduction. For decades, they've been transforming and empowering millions of aspiring athletes worldwide, growing a loyal base of brand fans in the process.

In 2021, they turned to Mention Me to transform this fanbase into a key growth driver for their direct-to-consumer (D2C) channel.

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They're already driving powerful results, including:

  • Delivering 6x ROI (following six months of optimisation)
  • Referred customers being 4x more likely to introduce new customers and having 6% higher lifetime value*
  • 10% of referrals converting into new customers
    * Compared to customers acquired through other channels

Download our case study now to learn more.