Metrics that matter the most. Here’s what to measure.
Many leaders say they prefer a lean approach to marketing. But often, they don’t realize how much marketing activities impact the bottom line of the business.
Performance metrics that show the return on investment of every marketing dollar can help you advocate for the funds you need to succeed — and gain credibility with sales and leadership.
Read our fact sheet, Metrics That Make a Big Difference, and learn helpful tips for measuring — and proving — the value of your marketing content and campaigns.