Rules Are Meant to Be Broken. That Goes for Email, Too.


When it comes to email marketing, there are rules — but that doesn’t mean following them to a tee will get you the results you’re looking for.

Rules like keeping your email communication buttoned up and professional or avoiding sending more than one email a day are outdated. That means testing these rules could lead to success for your specific business.

Read our guide and discover the 16 email marketing rules you should be challenging if you’re looking to make a big impact with your audience.

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