The Customer Advocacy Gap Report

Through speaking with 2,000 consumers and 500 senior marketers, we’ve identified a gaping chasm between what consumers want – and what brands think they want.

A chasm we’ve coined the Customer Advocacy Gap

If you’re ready to face the truth head-on – and seize the opportunity to revolutionise your marketing strategy – download this report.

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How well do you know your customers? Really know them?
Chances are, not as well as you think.

This report identifies the drastic difference between what you think your customers want, and what they really want. Download it to reveal:

  • The marketing channel consumers trust the most — and marketers are neglecting the most
  • Which sectors are most likely to be recommended by customers
  • The biggest drivers of sales and referrals
  • What motivates consumers to buy again