Enterprises have become more nimble than ever thanks to digital revolution, but more and more enterprises are looking to third-party databases to gain fresh, distinct benefits over their competitors.

Finding a reliable source for third-party data, on the other hand, is only one half of the issue. That data must also be broadly accessed across the enterprise in order to provide users with the valuable, deeper insights they seek. Businesses must also meet essential commercial objectives. This complexity has shifted how corporate decision makers see IT expenditures and abilities, as well as how IT can explain the role it plays in assisting strategic decisions.

It’s a technological as well as a cultural barrier, but overcoming it is critical.

Organizations that develop skills to communicate both internal and external data throughout the value chain can now move faster – from predicting to ‘nowcasting.’

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