Shirofune integrates with BigCommerce for LTV-based campaign optimization

Shirofune, a leading digital advertising automation platform, has announced its integration with BigCommerce, a top open SaaS ecommerce platform for rapidly growing and established brands. This new partnership allows advertisers to optimize ad campaigns based on Customer Lifetime Value (LTV), marking Shirofune’s continued expansion into the ecommerce space. With this integration, advertisers gain enhanced insights into long-term profitability, enabling better decision-making and maximizing returns over time.

Mitsunaga Kikuchi, Shirofune’s Founder and CEO, expressed excitement about the new integration, emphasizing its impact on advertisers’ strategies. He mentioned that they are thrilled to unveil Shirofune’s new BigCommerce integration, bringing even greater value to advertisers by helping them optimize campaigns based on customer lifetime value. Kikuchi stressed that in today’s fast-changing digital landscape, focusing on long-term profitability is more important than ever. By incorporating BigCommerce, Shirofune empowers advertisers to move beyond short-term gains and leverage LTV data to make more informed decisions that drive sustainable growth and maximize ROI.

Through this integration, advertisers can now connect their ad performance data with key customer lifecycle insights, including whether customers are new or returning, their purchasing behaviors, and predicted LTV. Shirofune’s advanced algorithms then automatically allocate ad budgets to campaigns and channels with the highest potential for long-term returns, rather than focusing solely on immediate conversions. This approach provides a significant competitive advantage, allowing advertisers to maximize lifetime returns on ad spend (ROAS) and improve overall performance.

Shirofune’s platform already offers a wide array of omnichannel ad management capabilities, spanning major platforms. This integration further strengthens those capabilities by enabling data-driven decision-making. Advertisers can now utilize BigCommerce data to track customer behaviors, identify whether they are new or returning customers, and allocate ad spend accordingly to achieve the highest possible lifetime ROAS.

In addition to enhancing campaign optimization, Shirofune offers several key benefits through this integration:

• Data-Driven Decision Making: Leveraging BigCommerce data allows advertisers to allocate resources more effectively, focusing on campaigns that generate the highest long-term returns.
• Omnichannel Ad Management: Advertisers can optimize performance across all major platforms using Shirofune’s AI-driven algorithms.
• Automated Campaign Management: Shirofune automates complex tasks such as budgeting, bidding, and performance analysis, saving advertisers time and improving efficiency.
• Seamless Integration: By connecting ad performance data with BigCommerce customer insights, advertisers can streamline their campaign management processes without needing manual data synchronization.
• Improved ROI and Productivity: With a focus on lifetime value and automation of daily tasks, Shirofune helps advertisers boost ROI and enhance productivity, driving long-term business growth.

This integration is part of Shirofune’s ongoing efforts to provide innovative solutions for advertisers. Alongside its BigCommerce integration, Shirofune recently announced improvements to its Shopify integration, Google Analytics 4’s data-driven attribution model, and the incorporation of its Improvement Suggestion feature for Amazon Ads and Microsoft Ads.

Kikuchi added that the Shirofune platform was designed to automate the labor-intensive aspects of ad management, freeing advertisers to focus on strategy and long-term growth. This new integration enables advertisers to fully leverage BigCommerce data, enhancing performance and achieving superior results across all digital channels.