Sitecore achieves HIPAA-readiness for its digital experience platform and solutions

Sitecore, a global leader in digital experience software, has announced a significant milestone: its digital experience platform (DXP) solutions, including XM Cloud, Content Hub, Customer Data Platform, and Personalize, are now Health Insurance Portability and Accountability Act (HIPAA) ready. This certification, confirmed by an independent auditor, signals Sitecore’s dedication to delivering secure, personalized, and engaging digital experiences to industries with stringent regulatory requirements, particularly healthcare.

This achievement underscores Sitecore’s leadership in providing next-generation digital experience platforms that not only meet but exceed the needs of regulated industries. By ensuring HIPAA compliance, Sitecore empowers healthcare organizations to create secure, personalized digital experiences that enhance patient care while maintaining the highest standards of data protection.

Rick Heron, Chief Experience Officer at Western Health Advantage, commended Sitecore for its dedication to addressing healthcare’s regulatory requirements. He emphasized the importance of HIPAA compliance in the healthcare sector and expressed satisfaction with Sitecore’s support through their DXP’s content and experience solutions. Heron noted that Sitecore’s strong focus on regulatory standards enhances trust in the platform as they continue to innovate and deliver improved digital experiences for their patients.

John Berndt, Senior Vice President for Health at Valtech North America, commended Sitecore for its efforts to enhance the security of patient healthcare information within its SaaS DXP products. He highlighted Sitecore’s approach to addressing HIPAA compliance through new technical advancements and legal measures, which help protect patient health information (PHI) while providing personalized and secure experiences for the healthcare industry.

The announcement was made during Sitecore’s flagship event, Sitecore Symposium, held in Nashville. The event featured a series of sessions focused on HIPAA compliance and its impact on healthcare marketing technology. Topics included how to create personalized digital patient experiences while meeting stringent compliance requirements, as well as considerations for healthcare marketers modernizing their tech stacks to improve patient engagement.

In addition to HIPAA readiness, Sitecore also revealed its latest product innovation, Sitecore® Stream, which introduces AI-enhanced capabilities to its composable DXP. This new feature promises to enhance the digital experiences that healthcare providers can deliver to their patients by further streamlining content management and personalization.

Rohinee Mohindroo, Chief Data and Information Officer at Sitecore, highlighted the company’s strong focus on security and innovation. She emphasized that achieving HIPAA readiness through independent attestation reinforces Sitecore’s dedication to both security and trust. Sitecore is paving the way for regulated industries to access the same powerful and personalized digital experience platform (DXP) capabilities that have traditionally been available only to B2C and B2B enterprises. These solutions will enable more healthcare providers to transform how they use content and personalized digital experiences to better serve patients and care providers.

By achieving HIPAA readiness, Sitecore is positioning itself as a key player in the healthcare industry’s digital transformation. As more healthcare providers seek to modernize their digital platforms and create personalized patient experiences, Sitecore’s solutions offer a robust, secure, and flexible way to meet those needs while maintaining compliance with critical regulations. This achievement not only strengthens Sitecore’s reputation as a trusted partner for healthcare organizations but also sets the stage for future innovations in the industry.