Quadient Euronext Paris: QDT), a leader in helping businesses create meaningful customer connections across digital and physical channels, has announced the integration of its Intelligent Communication Automation (ICA) platform with Microsoft Azure AI, a suite of artificial intelligence (AI) services designed for developers and data scientists and backed by a secure environment and responsible AI principles. The incorporation of generative AI into Quadient’s cloud platform will contribute to the transformation of organizations’ customer engagement strategies.

As an established leader in the fields of customer experience management and financial automation, Quadient has been recognized for several years by independent industry analysts, including Gartner, for the incorporation of advanced AI into its ICA solutions. With this latest strategic enhancement to its software solutions, Quadient reaffirms its commitment to ingenuity. Using Microsoft Azure AI, including Azure OpenAI Service, Quadient software solutions will provide customers with enhanced features such as measuring content readability, similarity, and sentiment. In addition to generating contextual content descriptions and expediting content creation and communication management in a secure environment with privacy controls, the system generates contextual content descriptions and streamlines content creation and communication management.

Chris Hartigan, chief solution officer for Intelligent Communication Automation at Quadient, stated that the integration with Microsoft Azure AI marks a significant milestone in the company’s strategy, allowing them to experiment, evolve, and create interactive experiences that set the stage for the future of customer interactions and communications. Beyond technology integration, they enable organizations to deliver personalized and context-relevant messages more efficiently. They intend to continue driving market innovation by leveraging their extensive knowledge and track record of delivering world-class communication and process automation solutions. Combining their cloud-based platform with the advanced technologies and security of Microsoft Azure AI will transform the way businesses interact with customers.

Since incorporating AI and machine learning into its Intelligent Communication Automation solutions, Quadient has been empowering users to create highly accurate, relevant, and personalized communications, thereby enhancing customer experiences. Customers of Quadient’s software stand to gain significantly from this new development.Integrating Microsoft’s generative AI and content intelligence technology not only improves the performance of the platform but also enables users to efficiently analyze, summarize, and prioritize data. Run content similarity scenarios to consolidate and organize documents such as forms, policies, and contracts; and generate customer-facing content in a secure environment. All of these capabilities are made possible by the infrastructure of Microsoft’s generative AI and content intelligence technology. Microsoft Azure AI helps Quadient live up to its commitment to data protection, which in turn protects the privacy and confidentiality of its customers and business partners.

Lenka Nováková, Enterprise Commercial Lead CZ/SK at Microsoft mentioned that with generative artificial intelligence (AI) tools, they are releasing new efficiencies for businesses across all industries, thus profoundly altering how work is performed. She stated that integrating new technologies is essential for accelerating enterprises’ AI journey. “We are thrilled that Quadient has added our artificial intelligence services to their portfolio. We look forward to helping them in bringing their AI-powered business communication solutions to the next level in a secure and trusted environment for their customers.”

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