Quark Software, a global provider of content automation, intelligence, and design software, has introduced the latest version of Quark Publishing Platform (QPP) NextGen, its cloud-based content automation platform that simplifies
A completely integrated CCMS addresses the complexities of the entire enterprise content lifecycle management process, from creation to consumption.
QPP NextGen v3.2 incorporates new out-of-the-box content consumption and component reuse analytic reports to assist businesses in identifying content engagement trends and making more informed content decisions. Advanced usability capabilities are also now available to abbreviate component assembly processes and accelerate time to market.
Richard Worrell, Senior Product Manager, Enterprise at Quark, stated that they have long understood the role content plays in supporting an organization’s business objective, as well as the fact that one cannot execute a successful enterprise content strategy without analytics, as it is the only way to accurately understand how that content is being consumed, if at all. He mentioned that the newest version of QPP NextGen provides enterprise content teams with the required level of data insights and metrics to identify audience engagement trends and make wiser decisions regarding which content components to retain, reuse, or retire.
The newest version of QPP NextGen, v3.2, offers the following new analytics features and benefits:
- Revolutionized content lifecycle analytics capabilities
Based on audience consumption patterns, the new dashboard and document-level analytics provide a visual recommendation for which components to retain, review, or retire. This enables content teams to maximize content reuse and enhance the relevance and performance of their content assets. away.
- Content production analytics
Access to content production workflows at a glance ensures that content operations are meeting publishing deadlines. Access to a new level of metrics demonstrates how content operations contribute to the success of content strategy by providing insight into whether you are meeting or missing your publishing goals.
- A more personalized content experience
New custom display capabilities make it simpler for authors and subject-matter experts to customize omnichannel content previews before publication. Previews can be customized for various categories of content and applied uniformly across Microsoft Word and Web-based authoring tools.
- Internal content consumption analytics
New single-pane visibility into how internal and external teams interact and engage with content enables users to visualize how content is performing across various audiences, allowing them to adjust content accordingly and optimize engagement for particular personas and use cases.
- Enhanced conversion capabilities from Microsoft Word to CCMS components
Enhanced automated capabilities for converting Microsoft Word documents into componentized content increase the efficacy of content management. Due to the automatic construction and storage of content model collections, style maps, and more, teams can search and access converted content components within the central CCMS repository with ease.
Content has rapidly emerged as a crucial factor in the success of businesses. To engage new audiences and maintain long-term customer relationships, organizations are creating and publishing a vast quantity of content. However, many organizations lack the necessary insights to determine whether the content they create and distribute is attaining the desired outcome.
Quark recognized the value of enterprise content in business growth long ago. QPP NextGen automates every complex content management process to help organizations achieve their most important goals, from digital transformation and customer satisfaction to regulatory compliance and revenue growth. The company took its 40+ years of content complexity knowledge and applied it.
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