Treasure Data unveils CDP trade-up program for Migrations

Treasure Data has unveiled its CDP Trade-Up program, designed to help businesses transition seamlessly from their current customer data platform (CDP) to Treasure Data CDP in as little as a month. This initiative includes financial incentives to offset switching costs and a specialized Migrator Toolkit to expedite the migration process.

Kaz Ohta, the CEO and co-founder of Treasure Data, underscored the transformative potential of the company’s program, designed to free businesses from the limitations of underperforming customer data platforms (CDPs). He shared how Treasure Data has already supported over 50 companies in escaping CDPs that fail to deliver on their promises, saying, Ohta emphasized that the program offers a seamless and efficient migration path to what he confidently describes as “the last CDP they will ever need.”

He further highlighted the tangible benefits businesses experience when transitioning to Treasure Data. According to Ohta, companies quickly see an increase in campaign revenue, faster go-to-market launches, and an ability to scale effortlessly across various channels, data volumes, and processing speeds. These advantages position Treasure Data as a powerful enabler of growth and agility in today’s competitive digital landscape.

CDPs are critical for modern businesses, as they facilitate personalized customer experiences, drive customer acquisition, improve lifetime value, and enhance retention rates. However, Ohta pointed out that many traditional CDPs fail to live up to expectations. Common challenges include prolonged implementation timelines, operational complexity, and a lack of scalability to meet evolving business demands.

Treasure Data has distinguished itself in the crowded CDP market as a leader, earning recognition from independent analysts as one of the top providers in the industry. This acknowledgment reflects the company’s dedication to delivering on its promise of a robust and effective CDP solution. By addressing the shortcomings of traditional platforms, Treasure Data enables businesses to unlock the full potential of their customer data and achieve superior outcomes.

Some of the features are the CDP Contract Relief
Treasure Data minimizes business disruptions during the migration process. Qualified companies transitioning to Treasure Data only begin payments once their existing CDP contract concludes, allowing enterprises to switch seamlessly without financial strain.

Treasure Data’s Migrator Toolkit, designed with extensive experience from over 50 successful migrations for Global 2000 companies, ensures quick and efficient onboarding through its proprietary blend of professional expertise and AI capabilities. The toolkit enables businesses to seamlessly transfer existing use cases within days or weeks by leveraging their current CDP’s data model alongside Treasure Data’s flexible, schemaless architecture. With pre-built, industry-specific workflows, the implementation process is significantly accelerated, allowing companies to achieve operational efficiency faster. Additionally, the toolkit optimizes and scales both existing and new use cases, helping businesses unlock greater ROI and achieve substantial cost savings.

A customer review on G2 highlights the transformative impact of switching to Treasure Data. The customer explained that their previous CDP struggled with large data volumes and complex audience setups, limiting its effectiveness. With Treasure Data, the team now handles large datasets seamlessly, meeting their unique business requirements from the outset.

The CDP Trade-Up program represents Treasure Data’s commitment to helping businesses unlock the full potential of their customer data. By simplifying transitions, ensuring scalability, and delivering proven ROI, Treasure Data positions itself as the go-to solution for companies seeking reliable and high-performing CDPs.