Vibenomics expands to EMEA to transform in-store media

Brendan Carey has been appointed Group Director of Retail Media for EMEA at Vibenomics, a Mood Media company, marking a significant strategic move recently announced. Vibenomics is making its first foray into the European, Middle Eastern, and African (EMEA) regions, and this appointment signals a significant growth for the company. Vibenomics’ position in these regions is going to be strengthened by the inclusion of Carey, who is an experienced expert in advertising technology and retail media. Additionally, the company’s creative in-store media solutions are going to be amplified on a global dimension.

By virtue of his extensive expertise in advertising technology and retail media, Brendan Carey brings a wealth of experience to the table at Vibenomics. His role will involve overseeing the company’s efforts to duplicate its successful model in the United States across important markets in Europe, the Middle East, and Africa. Vibenomics is considering this expansion as a strategic step, as it will allow the company to leverage Mood Media’s substantial reach in EMEA in order to introduce its superior in-store media solutions to a more extensive audience.

In his capacity as Senior Vice President of Global Retail Media and Partnerships at Mood Media, Paul Brenner emphasised the significance of this expansion during his presentation. A data-driven advertising solution that has already revolutionised the in-store experience for retailers and brands in the United States is going to be introduced by them. Brendan is the appropriate leader to aid in the monetisation of physical retail locations and to provide brands with unique access to consumers at important decision points. His solid track record in ad technology, along with his thorough knowledge of the retail landscape in EMEA, makes him the ideal candidate for this role.

A one-of-a-kind impression-based measurement technique is utilised by the Vibenomics platform, which incorporates both acoustic and digital screen technologies. Consequently, this enables a seamless connection with the technologies that are already present in the marketplace, so giving a comprehensive solution for in-store media. As part of its expansion strategy, Vibenomics is also concentrating on creating strategic alliances with key industry players. These collaborations include the Interactive Advertising Bureau (IAB) and major media agencies located within the EMEA region.

Malcolm McRoberts, the Chief Executive Officer of Mood Media,mentioned that the expansion of vibenomics into EMEA is entirely consistent with their overarching strategy. They are well-positioned to effect a global shift in the way that marketers interact with customers in physical retail environments by using the extensive international footprint of Mood Media and the cutting-edge technology that Vibenomics possesses. As a result of this development, the retail media landscape in these significant markets is going to be completely revitalised.

Vibenomics is actively forging commercial partnerships with several prominent Retail Media Networks and agencies across the EMEA region. These collaborations aim to drive revenue growth and enhance business opportunities. As a result of these relationships, the company’s mission to digitise in-store media in the region will be advanced, which will result in an increase in the efficiency of retail advertising and the creation of new prospects for brand interaction in EMEA markets.