Sales force : Personalization in Shopping
The Personalization in Shopping Report is an analysis of more than 150 U.S.-based direct-to-consumer digital commerce sites that used personalization on-site from March to June of 2017. The data includes shopping activity across more than 250 million visits, which created more than half a billion dollars in gross merchandise value. To qualify for inclusion in the analysis set, a digital commerce site must have transacted throughout the analysis period of March to June and met a monthly minimum visit threshold. Additional data hygiene factors were applied to ensure consistent metric calculation. Data footnotes are noted inline as appropriate in the report to provide additional clarity on analysis. This report is not indicative of the operational performance of Salesforce Commerce Cloud or its reported financial metrics, including GMV growth and comparable customer GMV growth.