WMX launches SONAR AI-driven programmatic solution redefining digital advertising

WMX, a trailblazer in digital marketing innovation, proudly introduces SONAR, a fully managed programmatic advertising solution designed to empower brands with unparalleled precision and efficiency. After over a decade of refinement and optimization behind the scenes, SONAR has delivered remarkable success to select clients across diverse industries. Now, this advanced platform is available to a broader audience, offering a white-glove, hands-off experience led by WMX’s seasoned programmatic experts.

SONAR is crafted to address the evolving challenges faced by modern advertisers. In an increasingly complex digital landscape, marked by tightening privacy regulations and intensifying competition—SONAR provides the precision, personalized engagement, and cost-effective strategies brands need to thrive. By leveraging big data, AI, and expert human oversight, SONAR ensures campaigns meet key performance indicators (KPIs) and deliver meaningful impact. It optimizes every touchpoint in the consumer journey, from discovery to conversion, ensuring brands reach the right audience at the right time while maintaining compliance and maximizing results.

SONAR leverages a robust data-driven approach, utilizing first-party data, geographic targeting, and custom audience segments to optimize ad spend, ensuring that brands connect with the most relevant and engaged consumers. It offers seamless omnichannel reach, delivering campaigns across various digital platforms—from desktops to connected TVs, ensuring a consistent and cohesive consumer experience. By continuously analyzing performance data, SONAR employs AI to make real-time adjustments, optimizing campaigns for maximum efficiency and results. Additionally, SONAR is designed with a privacy-centric approach, helping marketers navigate the complexities of tightening privacy regulations and the deprecation of cookies. It offers compliant, alternative targeting solutions that align with the latest industry standards, allowing brands to maintain high performance while respecting consumer privacy.

In addition to automation, SONAR excels. With SONAR, cutting-edge artificial intelligence technology is combined with human intelligence, in contrast to the majority of programmed solutions, which rely purely on algorithms. The synergy between these two factors makes it possible to make more strategic decisions, ensuring that data is not only gathered but also processed and utilised in order to develop campaigns that surpass the goals that were set.

In an era that is becoming increasingly controlled by technology, SONAR acknowledges the value of human oversight, which cannot be replaced. Each and every campaign is fine-tuned by the team of programmatic professionals at SONAR. They utilise their experience and real-time analytics to optimise ad placements, refine targeting, and alter creative components in a dynamic manner. SONAR is transformed from a simple instrument into a strategic partner as a result of this particular human touch.

Leading in a Privacy-First Digital Landscape

As privacy regulations become more stringent and cookies phase out, SONAR offers a compliant, future-proof solution for brands. SONAR’s deep expertise in navigating these challenges ensures that clients remain ahead of the curve, with solutions that respect consumer privacy while maintaining high performance.

SONAR stands out from other programmatic solutions with its platform-agnostic approach, harnessing best-in-class technology from industry-leading vendors to deliver customized, scalable strategies. This adaptability allows SONAR to achieve exceptional results in a variety of industries, including travel, hospitality, entertainment, and retail, by seamlessly accommodating client requirements.